The context_ Since Kevin Roberts arrival, our CEO, is been focusing on consumer’s emotional connection with brands. This is called the Lovemarks Effect and it´s changing everything from marketing to media. We wanted an initiative to motivate advertisers to get in touch with us so we would better know each other.

The idea_ On Valentine´s day, we launched theplaylister.com. We connected people through three of the most popular things on the web: music, social media and LOVE. By typing in your message, you’ll see how it's linked word by word with perfect songs in Spotify. The message was then shared by a short URL or posted on Social Media.