MAURICIO DUQUE
 
CREATIVE DIRECTOR
ART DIRECTOR
GLOBAL
Toyota Institutional
Don’t drink & Drive campaign

For Christmas day, we wanted to send a shocking message to drivers with a simple message.

_AWARDED
Ampe Awards
CdeC and Included in th Spanish Advertising Annual 2011.

_OOH

_And we published them in the most sensitive place during the holidays: the shopping malls’ parking spaces.